What exercise Lady Gaga, Frida Kahlo, and Ernest Hemingway have in mutual? Extremely strong personal brands.

Creating a strong and recognizable make like these artists is a huge attempt. And then, allow's start with a small, but very important pace towards a stiff personal brand - your business card.

Nosotros've compiled the seven fundamental components for a memorable and effective business organization card to ensure the recipient keeps the card and the menu keeps you top of mind. Does your business organisation card take:

1. All the Correct Details

Business cards supply basic contact data and facilitate art sales!

  • Proper name - As an artist, your proper name is your professional brand - get in a prominent feature. Also include the type of artist you lot are - sculptor, painter, lensman, etc.

  • E-mail Address - Provide a dedicated electronic mail accost for your fine art business then potential buyers tin contact you wherever, whenever.

  • URL for Your Work - Your personal website and Artwork Archive Contour - and fifty-fifty your social media channels - permit people to access more of your art. And hopefully find a piece to purchase! Consider a call to action before the url such as "Visit my online portfolio."

  • Address - If you take a dedicated studio address/P.O. box, and so add those to your business organization card. Some buyers like the option to communicate via mail.

  • Phone Number - Include a phone you will answer. And prepare a 24 hour voicemail with studio hours, if you do commissions, where your work is exhibited, and other basic data.

For more on what bones information to include on a business card, cheque out Business Cards 101 for artists.

2. Images that Impress

Images of your work brand you lot memorable and distinct. High quality images are a must! Be sure it's your trademark way and easily recognizable equally your piece of work. You can even include an prototype of you and your art. It will allow prospective buyers to put a face up to a name - and a name to crawly fine art! Think non to overdo it though. You don't want that awesome art also small or too crowded to do it justice.

A circular up of our favorite business cards from the Art Students League of Denver Summer Art Market (clockwise L to R): Jean Caggiano, Jacqueline Webster, Michelle Fisher, and Stephanie Aguilar.

3. A Sensible Size

Goldilocks knows a thing or two about the perfect size. Detect that size sweet spot. If it's besides large to fit in a wallet, try smaller. If it'south too small to keep track of, endeavor bigger. Almost business organisation cards are 3.50" x ii.0." That beingness said, feel free to play effectually with sizes and be unique. Try out square cards (ii.56" x ii.56") or mini cards (2.75" x 1.x").

iv. The Right Stock

While most cards are paper, paper thin is not your best choice. Endeavor something sturdier that won't crumple in transit. It will make you lot stand out from the pack. Many business menu manufacturers offer unlike weight options. First with 350gsm paper stock as a good standard. Feeling luxe, go for 600gsm.

5. A Subtle Smooth

There are two main options here - matte or glossy. Information technology'southward a personal preference, merely many of the modernistic cards have been leaning towards matte. Non a boring matte, but a silky matte with just a  slight sheen. Gloss can likewise make it hard for potential buyers to write notes on your card. Notes about your art are a good sign - and could lead to a sale!

6. Easy to Read

You've spent days agonizing over what to say - ok a chip dramatic - but you've put effort into choosing the words on your card. Don't forget to make them readable. Font, font size, and colour option all play an of import role in readability. Small yellowish calligraphy on a white background volition make even those with 20 / xx reach for glasses. Be certain to choose an easy to read font that's big enough. And work color theory magic.

vii. Smart Apply of Space

Having a hard time fitting your images and information on a three.fifty" ten 2.0" rectangle? Consider using both sides. Information technology's okay to accept some blank space too. It allows potential buyers to take notes on the card about their favorite piece or where they met y'all. Besides, the cost of printing on both sides is only slightly more expensive than using ane side. Become for it!